In all my interaction over the years with students, whether it was during my time with the Portland Trail Blazers or events hosted by Sports Career Consulting, the question I get asked most frequently is focused on what steps are necessary for pursuing a career in sports.  It is a great question to be sure, and obviously one that many students would like to see answered.  It is not, however, one that is answered easily, nor is it one with any ”correct” answer or a magical solution.  The good news is that there are several key pieces of advice anyone interested in a career in…

In the days (sometimes hours) immediately following the Super Bowl, a host of experts from throughout business and marketing world will attempt to assess the effectiveness of commercials aired during the telecast of the big game.  After all, that’s a large part of the fun and hype that surrounds the Super Bowl.  If you think about it, that buzz generated after the game is one of the factors that helped drive the price for a thirty second commercial upwards of $3 million for Super Bowl XLIII.  This year, we decided to jump into the fray and partake in the evaluation process and opted…