It is that time of year again…Super Bowl season!  For educators who teach business and marketing, this is a time of year where you can have a lot of fun in the classroom, all while conveying some powerful messages that support valuable business/marketing lessons.  After all, what better way to validate all your time teaching students about advertising than to point out that companies like Pepsi, CareerBuilder.com, Audi and Bridgestone just invested $3 million each for a 30 second spot during this year’s big game.

Among the topic areas that are relevant in the classroom (many relating specifically to our non-traditional…

There has been an awful lot of banter in the sports talk world of shifting the post-season model in college football from a series of bowl games (all 34 of them) to some type of playoff format.  Personally, I can see the arguments for both scenarios, but I think we all know a major factor in any decision that will be made will relate to dollars.

As many of you will inevitably be dissecting this argument in class, I thought I’d try to provide some resources to help fuel the discussion.  With that, I present to you in this week’s blog…