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Events Education Resource Center Sports Business Program

A non-traditional, invaluable
sports and entertainment
business book for high
school educators.

Learn how to effectively
market your school sports,
events and entertainment.


Welcome to Sports Career Consulting, your #1 resource for sports and entertainment business education and events. SCC offers many resources, experiences and opportunities to learn about sports and entertainment marketing in and out of the classroom. Through our unique curriculum and events, high school students everywhere have an exceptional opportunity to learn fundamental business and marketing principles and apply concepts they learn by taking an active role in marketing your school sports and entertainment.

“This is the most complete, comprehensive sports and entertainment marketing teaching resource I’ve ever seen, by far, actually. I’m amazed at how much easier it has made my life and how much more my students are getting out of the class!”

- Dan Thompson
Sports Marketing Teacher
Sabin-Schellenberg Center in Milwaukie, Oregon

Winners of SCC's SportsBiz Madness Case Study Tournament:

After receiving almost 75 entries for Sports Career Consulting’s inaugural “SportsBiz Madness” High School Case Study Competition, we finally crown a champion.
The case we distributed for the championship round challenged students to review and analyze the current market position of a sneaker brand that has been struggling. In addition to creating a SWOT analysis, each team was required to create a strategic plan for getting the brand back on track.
Both teams submitted a thorough analysis, recognizing the brand’s current strengths, weaknesses, opportunities and threats.  In the end, it was a photo finish…we had to request additional evaluation from a few industry friends at Nike and Columbia Sportswear to help determine a winner (thanks for your feedback guys).  Ultimately, what set the winning entry apart was the presentation of a long term vision for the brand, demonstrating an ability to look at the big picture.  It was a tough decision, but congratulations to Jessica Brown’s sports marketing class at Flower Mound High School in Texas for winning the 2017 “SportsBiz Madness” Case Study Competition!  Way to go!

Winners of SCC's 2017 Fantasy Football Sports Marketing Competition
We saw another fantastic effort from all of our schools in SCC’s sports marketing fantasy football league.  This year’s competition was fierce with the top seven spots in the standings being determined by just a few points.  Overall, our participating schools (25 different schools representing 15 different states) showed a lot of creativity while demonstrating a great understanding of the sports business principles that provide the foundation of our curriculum programs.  It is always rewarding to see how well students can apply some of the fundamental lessons to a project like this!  With that, we are proud to announce The SCC FFL championship trophy will have a new home this year.  Congrats to Karen Russo's class at Hinsdale Central High School in Illinois for winning our fantasy football sports marketing competition!!! The Las Vegas Dealers, with their 2016-17 season slogan of #LETSROLL, managed to put a little space between themselves and the rest of the league with a fantastic response to our fifth and final sports marketing challenge which required the team to develop a ticket sales and sponsorship strategy.
The next five spots in the standings were decided by just a few points, giving us the closest finish we've had in this competition. Congrats to Elaine Post's class in Atwater, California and Julie Eckhart's class at Westosha Central in Wisconsin for finishing second and third, respectively (separated by just two points). Both schools will be treated to a pizza party as a reward for finishing in the top three. Kirk Helferich's class at the Kent Career and Tech Center in Michigan finished in a close fourth with John Robinson's Sycamore HS class in Ohio a few points behind in fifth place. Lee Geffert's class at Richardson High School in Texas finished in sixth, just four points shy of a top five finish.
We also have a few individual awards to give out this year…click here to see the winners on SCC's blog.

Are you interested in having your students compete in next year's competition or SCC's upcoming "Case Cup" case study competition?  Subscribe now to be eligible for all of our competitions and for access to our curriculum, student activities and current events content!

"Promoting Wrestling On and Off the Mat"

Recently, Matt Krumrie from USA Wrestling reached out to SCC president Chris Lindauer for ideas and suggestions on helping high school wrestling programs to generate interest and raise participation.  Click here to view the story on 

"Experts: Why the Kings Might Be Interested in Sacramento Republic"

SCC president Chris Lindauer was quoted in a story appearing in the Sacramento Business Journal's online edition, discussing the merits of the Sacramento Kings' owner potentially pursuing a Major League Soccer franchise. 
Click here to read the story online.
"A Degree of Uncertainty"

An article in the Sports Business Journal takes a closer look at the explosive growth of high school sports marketing education programs. SCC president Chris Lindauer was featured in the story. (Click the image below to read the story...)

Awesome Infographic!

Check out our second official SCC branded infographic, demonstrating the growth of the NBA based on salary comparisons of "marquee" players who have won the NBA's Slam Dunk and Three Point Shooting contests over All-Star weekend. Hope you enjoy the results! Thanks to Laura Bennett at Curvity Design for developing the graphic...great work Laura! Follow her on Twitter at @curvitydesign and on Facebook at 




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